Micaela Sehlen

Micaela Sehlen

The brand strategist that won't rest until her pastries makes you pass out.

What is it about baking that gets you excited?
Because it’s art, but you get to eat it at the end. Which, honestly, is where most art loses me. Baking is colors, texture, timing, drama, emotion, and then suddenly there’s a pastry in front of you. Beautiful. No notes.

Favorite thing to bake?
Kiflice!! Very Serbian, very nostalgic and very very good. They taste like childhood, family gatherings, and being told to eat more even though you’re already full. You think you’ll have one, and then suddenly half the plate is gone.

Any words of wisdom, quotes or morals you live by?
Soft heart. Sharp mind. Loud dreams.

Outside of work, how do you recharge?
I do martial arts. BJJ has been my reset button for years, which is funny because most people hear “recharge” and think candles, tea, maybe a little face mask. I think, “Yes, let's do a killer workout” Somehow it works.

What does a perfect day look like for you?
Me on my balcony, tanning, reading a book, strawberry matcha in hand. That’s the whole luxury fantasy. Not a yacht. Not a five-star hotel. Just sun, a good book, a cute drink, and absolutely nobody asking me to do anything.

Which song do you sing in the shower?
“Made in Romania,” hihi. 

Finish this sentence: Shower for me is...
My karaoke bar. Truly. Its where the artist in me comes alive.

Are you a rough or gentle scrubber?
Gentle scrubber. I’m here to cleanse, not enter a fight with my own skin.